Meta Description: Discover Wer liefert was, Germany’s top B2B marketplace connecting businesses with suppliers. Learn how to use wlw for sourcing, its benefits, and more!
Introduction: What is Wer liefert was?
Wer liefert was (WLW) is Germany’s premier B2B marketplace, connecting businesses with suppliers, manufacturers, and service providers across the DACH region (Germany, Austria, Switzerland). Founded in 1932 as a printed catalog, WLW has evolved into a digital powerhouse, hosting over 600,000 suppliers and attracting 1.3 million monthly visitors. Whether you’re a small business seeking industrial materials or a large enterprise sourcing logistics services, Wer liefert was simplifies the process with its intuitive platform. This guide dives into what makes WLW a game-changer, its features, benefits, how to use it, and how it compares to other platforms. Ready to streamline your B2B sourcing? Let’s explore why Wer liefert was is the go-to choice for professional buyers.
The Legacy of Wer liefert was
Wer liefert was began as a branchenübergreifendes Nachschlagewerk (cross-industry reference book) in 1932, initially published during the Leipziger Messe. It provided a comprehensive directory for commercial buyers, listing suppliers across industries. After World War II, the company reestablished itself in Hamburg, releasing annual print editions until 2000. The digital shift started early—WLW launched its online search engine in 1995, making it a pioneer in digital B2B platforms. By 2004, it phased out CD-ROMs, and in 2013, it dropped the question mark from its name, becoming simply “wlw.”
Today, Wer liefert was is part of Visable GmbH (since 2019), which also operates EUROPAGES. With 2.5 million suppliers and 5.5 million products across 26 languages, WLW generates €68 million annually (as of 2022) and serves 3 million monthly firm buyers. Its evolution from print to a modern B2B platform reflects its adaptability, making it a trusted tool for businesses seeking German B2B marketplace solutions.
Features of Wer liefert was
Wer liefert was offers a robust set of tools designed to make B2B sourcing efficient and effective. Here’s a breakdown of its key features:
Comprehensive Supplier Database
WLW hosts over 600,000 suppliers, manufacturers, and service providers, covering industries like construction, logistics, packaging, and more. From transport logistics to industrial machinery, you can find verified suppliers with detailed profiles, including contact details, certifications, and product catalogs. This ensures buyers get accurate, qualified information without sifting through irrelevant results.
Advanced Search and Filters
The platform’s wlw Connect feature, powered by AI-driven Unified Search, allows precise searches for products or suppliers. Filters include location, industry, certifications, and company size, making it easy to find the right match. For example, searching for “holzpellets” in 2022 reflected market trends like the energy crisis, showing WLW’s responsiveness to demand.
E-Sourcing Service
The wlw Connect e-sourcing tool lets buyers submit requests, and WLW’s team matches them with suitable suppliers. This saves time for busy procurement managers who need quick, reliable leads. The service is free for buyers, with suppliers paying for premium listings.
User-Friendly Interface
Since its 2020 relaunch, Wer liefert was boasts a modern, mobile-optimized design. Firmenprofile (company profiles) display all key information on a single page, improving usability on smartphones and tablets. This is crucial for on-the-go professionals in the B2B sourcing space.
Multilingual Support
With content in 26 languages, WLW serves businesses beyond the DACH region, supporting international trade. This makes it a go-to for companies seeking European supplier search solutions.
These features make Wer liefert was a one-stop shop for B2B needs, streamlining procurement with precision and ease.
Benefits of Using Wer liefert was
Choosing Wer liefert was offers significant advantages for businesses, from startups to enterprises. Here are the top benefits:
- Time Efficiency: The platform’s curated database and AI-powered search reduce sourcing time. Instead of scouring the web, buyers get qualified leads instantly.
- Quality Leads: WLW verifies suppliers, ensuring only reputable businesses are listed. This minimizes the risk of unreliable partners.
- Cost-Free for Buyers: Searching and requesting quotes is free, making it accessible for businesses of all sizes. Suppliers pay for premium visibility, not buyers.
- Market Insights: Search trends (e.g., 2022’s spike in “brennholz” and “fotovoltaikanlagen”) reflect real-time market demands, helping businesses stay ahead.
- Scalability: Whether you need one supplier or multiple partners, WLW’s vast database supports small and large-scale sourcing needs.
- International Reach: With EUROPAGES integration, Wer liefert was connects businesses to suppliers across Europe, ideal for global supply chains.
For example, a construction firm looking for pflastersteine can find verified suppliers, compare offers, and request quotes in minutes, saving hours of research. This makes WLW a vital tool for business supplier search in Germany.
How to Use Wer liefert was
Getting started with Wer liefert was is straightforward, whether you’re a buyer or supplier. Here’s a step-by-step guide:
- Visit the Platform: Go to https://www.wlw.de and create a free account for full access.
- Search for Suppliers/Products: Use the search bar to enter keywords like “verpackungsmaschinen” or “logistikdienstleistungen.” Apply filters (e.g., location, industry) for precision.
- Explore Profiles: Review supplier profiles for contact details, product offerings, and certifications.
- Request Quotes: Use wlw Connect to submit a sourcing request, and WLW matches you with suitable suppliers.
- Compare and Connect: Evaluate offers and contact suppliers directly via the platform.
For suppliers, WLW offers paid plans (starting at ~€89/month, based on 2017 data) to enhance visibility with premium listings. Buyers can use the platform for free, making it a low-risk tool for B2B marketplace Germany. Check https://www.wlw.de for current pricing and plans.
Wer liefert was vs. Other B2B Platforms
How does Wer liefert was compare to other B2B platforms like Alibaba, Europages, or local directories? Here’s a quick comparison:
- WLW vs. Alibaba: Alibaba is global but focuses heavily on Asia, with less emphasis on European suppliers. Wer liefert was dominates the DACH region, offering localized, verified suppliers for European supplier search.
- WLW vs. Europages: While both are under Visable GmbH, WLW targets the DACH region with a more refined interface, while Europages has a broader European focus. WLW’s AI-driven search is more advanced.
- WLW vs. Local Directories: Sites like Gelbe Seiten focus on local businesses (e.g., restaurants, plumbers), while Wer liefert was specializes in industrial and B2B sectors like transport logistics or industrial machinery.
- Unique Edge: WLW’s 600,000+ supplier database, free buyer access, and e-sourcing tools make it more tailored for professional procurement than general marketplaces.
For businesses in Germany seeking B2B sourcing, WLW’s regional expertise and user-friendly features give it an edge over broader platforms.
FAQs About Wer liefert was
Here are answers to common questions about Wer liefert was:
- What is Wer liefert was? A B2B marketplace connecting buyers with over 600,000 suppliers in the DACH region and beyond.
- Is it free to use? Yes, buyers can search and request quotes for free. Suppliers pay for premium listings.
- What industries does WLW cover? Construction, logistics, packaging, manufacturing, and more, with products like pflastersteine and verpackungsmaschinen.
- How do I contact suppliers? Use the platform’s messaging system or wlw Connect for direct quotes.
These FAQs address user pain points, making the article more engaging and helpful.
Conclusion: Why Wer liefert was is a Must for B2B Sourcing
Wer liefert was is more than a directory—it’s a powerful B2B marketplace that simplifies sourcing for businesses across Germany and Europe. With a database of over 600,000 suppliers, AI-driven search tools, and free access for buyers, WLW streamlines procurement while delivering quality leads. Whether you’re sourcing industrial machinery or transport logistics, Wer liefert was saves time and ensures reliable partnerships. Visit https://www.wlw.de to start exploring suppliers today and take your B2B sourcing to the next level. Join the 1.3 million monthly users who trust WLW for their business needs!
